Brainwoods’ website production and DTP services are designed to support your company’s growth by localizing websites and printed materials from an international marketing perspective.
Brainwoods offers one-stop solutions for everything from content creation tailored to different cultures to website production, DTP, and printing. In addition to creating multilingual versions of existing designs, we also handle planning and production of original designs tailored to your needs.
When producing multilingual websites and printed materials, we perform detailed checks from the user’s perspective to improve expressions and layouts for greater appropriateness. This helps solve common issues that arise from simply replacing translated text, delivering highly usable materials.
Features of Our Website Production and DTP Services
Usability Focused from the User’s Perspective
- We aim to optimize design by considering invisible elements such as cultural and social backgrounds to ensure your intent is accurately realized.
- Regardless of the country, we take into account international rules, history, and trends related to language notation and layout, providing deliverables that feel natural to native users and are highly user-friendly.
Design Quality
- Before starting design or DTP work, we conduct thorough hearings to fully understand your requirements and clarify the goals of the deliverables. This helps define the production schedule and key considerations, ensuring high design quality.
- We go beyond printing and data creation to respond to needs related to corporate activities and branding, including CI (corporate identity) management.
After-Sales Service
With a maintenance contract, we continuously manage design data and revision histories, supporting the ongoing operation of your deliverables.
Secure Systems for Peace of Mind
- Brainwoods strictly manages client information.
- We can sign a non-disclosure agreement (NDA) upon request.
- All of our staff involved in the work are under confidentiality agreements.
- Files can be password-protected through encryption, and we support file sharing via Google Drive or file transfer services to prevent email misdelivery.
Multilingual Design Support for Solving Your Challenges
A common request we receive for multilingual production is: “Please translate our current Japanese version into English and create an information site for overseas clients (company profile).”
We identify and address production challenges by considering the intent and purpose of the site, the target users, and more. Below are some examples of identifying and addressing such issues.
- Are the Users Native English Speakers or Non-Native Speakers?
- Not all overseas users will fully understand a site in English. Tone and manner are also important considerations. When communicating in English, we may recommend using simplified English where appropriate.
- What Do You Want to Communicate to Users Through the Information Site?
- Since the Japanese version is written for a domestic audience, it may be insufficient or contain extraneous information for foreign users. Before creating the foreign language version, we sift through the content to determine what to communicate and prepare a draft tailored for production.
- Is the Content Written for International Users? Is the Necessary Information Easily Accessible?
- For Japanese users, tourism sites often include access information from major cities. However, for international users, it’s more helpful to include directions from major airports or ports, which can increase site traffic.
Key Checkpoints for Website and DTP Production
At Brainwoods, we take various factors into account when making proposals and producing English websites and DTP. Here are some key examples:
- Has the target audience been profiled and the tone & manner been established?
- Is there a process for selecting and omitting text information?
- Are country codes included in phone numbers?
- Is the site hierarchy structured to make information easily accessible?
- Are fonts chosen appropriately for the intended use?
- Are proper measures in place for acquiring personal information through forms?
Solving Your Business Challenges Together
Many companies face difficulties updating their websites due to staff turnover, lack of resources, or budget constraints. A stagnant website can significantly hinder business growth.
At Brainwoods, we offer spot support for updates as needed and low-cost plans for continuous management and operation. Our flexible support reduces your burden, helping you effectively communicate your latest information.
Top 5 Negative Effects of an Outdated Website
- Decline in Trust and Brand Image
Leaving outdated information can damage your credibility and negatively affect your brand.
- Drop in Search Rankings
Lack of updates or current content lowers your site's evaluation by search engines, making it harder to appear in search results.
- Cybersecurity Risks
Outdated security measures increase the risk of unauthorized access.
- Decreased Customer Engagement
A lack of updates can drive visitors to competitor sites.
- Loss of Competitive Advantage
If competitors are providing the latest information, customers are more likely to choose them over you.
